The customer 360° view

The idea of the customer 360° view is that by understanding the customer across a multitude of dimensions, we not only generate insights from their behaviour and spending habits, but can then enhance the customer experience.
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Building a solution

Building a solution

From source to insights faster

The aim is to build a view of the customer in as holistic a manner as possible with the data we have to hand.

Key identifier

Customer detail is the key identifier and unique information across all of the datasets produced.

Taking advantage of the customer view

A data model which allows organisations to analyse data and generate insights for the customers directly, such as product hyperpersonalisation.

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Be a step ahead

AI in banking: GFT's perspective

The banking industry is embracing AI to deliver change - at different maturities and speeds from one organisation to the next - but it is everywhere! GFT recognises that effectively, ethically and safely implementing AI will be critical to support the evolution of the banking industry.

Corporate Banking

This paper highlights the changing needs of corporate banking clients, the challenges faced by banks in meeting them and how GFT and 10x Banking can help the banks overcome those challenges and meet their customers’ expectations.

Lifting the lid on hyperpersonalised banking

An overview of the building blocks for the future of banking.

Data Remediation

Remediation of uncontrolled data assets and an incremental move to proper data governance can remove data privacy, security and compliance risks.