Corporate Banking

The last frontier in banking digitalisation

The hidden obstacles to transformation

Definition and evolution

Hyperpersonalised banking is a customer-centric approach to providing personalised solutions to individuals at the most relevant time using data analytics.

Importance of hyperpersonalisation

At the heart of this paradigm shift is customer centricity, an approach to supporting customers so that they can make more informed decisions.

Financial well-being

By banks knowing their customers intricately (through their KYC process and 360 views), they can provide the best products and services for their individual customers and potentially nudge them into a much stronger financial position.

Fostering stronger ties with customers

Providing customers with the most relevant products and services at the most appropriate time, allowing them to make better and more informed decisions.

Customer loyalty

At a time when customers have no fear in moving from one bank to another, it is vital that banks do whatever they can to keep their customers loyal to their brand.

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Be a step ahead

AI in banking: GFT's perspective

The banking industry is embracing AI to deliver change - at different maturities and speeds from one organisation to the next - but it is everywhere! GFT recognises that effectively, ethically and safely implementing AI will be critical to support the evolution of the banking industry.

Lifting the lid on hyperpersonalised banking

An overview of the building blocks for the future of banking.

Data Remediation

Remediation of uncontrolled data assets and an incremental move to proper data governance can remove data privacy, security and compliance risks.

Building a bank in 12 months

GFT and Engine are the power behind Salt Bank, Romania’s first cloud-native digital bank, which was designed, built and launched in under a year. Discover their full story in this white paper.