Improve user experience

Improve user experience

Stay ahead of the competition by prioritizing user experience through creating accessible services and resources.

Let’s shape the digital world together

Uncover new growth opportunities by prioritizing user experience (UX)

Get to know your users: GFT's UX research identifies how customers use your website or apps, providing insights to boost your business.
User behavior insights: Understand changing consumer behaviors.

Unlock Your Potential

Harness Technology and Customer Insights for Growth

Leverage tech trends and customer insights, identifying opportunities and enhancing accessibility with our tailored '360-degree vision' approach.

A group of four colleagues gathered around a laptop, engaged in a discussion, symbolizing teamwork, collaboration, and productivity in a contemporary workspace. — Image of a focused team collaborating on a project in a modern office setting, reflecting the importance of teamwork, communication, and shared goals in a productive work environment.

GFT Discover icon featuring an eye within a circular progress bar, accompanied by two right-facing arrows. — Explore the Discover phase at GFT with this icon representing an eye within a circular progress bar and two right-facing arrows. This visual element highlights the initial stage of GFT's innovative approach to discovering new insights and opportunities.

GFT Explore icon featuring a magnifying glass within a circular progress bar, accompanied by two right-facing arrows. — Discover the Explore phase at GFT with this icon representing a magnifying glass within a circular progress bar and two right-facing arrows. This visual element highlights the stage of GFT's process focused on investigation and discovery to uncover insights and opportunities for innovative solutions.

GFT Ideate icon featuring a triangle and circle within a circular progress bar, representing the brainstorming and idea generation phase. — Explore the Ideate phase at GFT with this icon featuring a triangle and circle within a circular progress bar. This visual element highlights the creative process of brainstorming and generating innovative ideas, a crucial step in developing effective solutions at GFT.

GFT Experience icon featuring a pen tool within a circular progress bar, accompanied by two right-facing arrows. — Discover the Experience phase at GFT with this icon representing a pen tool within a circular progress bar and two right-facing arrows. This visual element highlights the stage of GFT's process focused on designing and refining user experiences for maximum impact and engagement.

GFT Prototype & Validate icon featuring a hand interacting with a touch screen within a circular progress bar, representing the prototyping and validation phase. — Discover the Prototype & Validate phase at GFT with this icon featuring a hand interacting with a touch screen within a circular progress bar. This visual element highlights the process of creating and testing prototypes, ensuring solutions are viable and meet requirements before full-scale implementation. Explore how GFT ensures quality and functionality through rigorous prototyping and validation.

GFT Go Live icon featuring a rocket within a circular progress bar, representing the final phase of project deployment. — Explore the Go Live phase at GFT with this icon featuring a rocket within a circular progress bar. This visual element highlights the culmination of GFT's project process, focusing on the successful launch and implementation of innovative solutions.

UX Approaches

Customer accessibility

We assess your organization's technology, website layout, and content to find ways to improve accessibility. Our solutions adhere to the best practices and Web Content Accessibility Guidelines (WCAG).

Strategic foresight

We look for emerging changes, analyze trends and develop multiple scenarios and reflections, obtaining useful insights into possible futures, risks and useful opportunities for your organization.

UX research

GFT gathers data from surveys, interviews, and system analysis to understand how customers use your platform and pinpoint its main issues. This helps us identify areas for improvement and enhance your platform's performance.

Lean start-up

Our co-creation methodology involves designing desired products, generating insights, and crafting a macro business model. This approach aims to accelerate growth and aligns closely with the company's goals and proposals.

Human-machine interaction

We use different methods like Design Thinking and usability tests to improve interactions between people and machines. For example, we might design a chatbot to gather information and start processes smoothly.

Design system

Our design system ensures consistency, minimizes errors, and supports scalability and agility in platform development. It promotes efficiency by reducing time and expenses associated with errors.

Quick upgrades, major UX benefits

UX Phases
unveiled

Approach for quick upgrades, Discovery to transform products for consumer behavior change, and Strategy to create high-impact market opportunities.

Industry Transformation Partners

GFT partners with finance, manufacturing, insurance, and banking clients to transform applications, providing tools and consultancy for excellent user experience and efficiency.

Tailored UX Partnerships

Effective UX solutions tailor to customer needs. With GFT, rest assured in our research-driven approach to craft a bespoke service plan for your organization.

Service

Introducing GFT Design Studios

Specialised in delivering benefit to people, profit to business and sustainability to the planet through design.

Improve user experience

Harness Technology and Customer Insights for Growth